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Media Management and Public Relations

Utilities stand to gain or lose customer loyalty depending on how they position themselves in the minds of their customers. This one-day seminar provides insight into the function of journalism and public relations and presents techniques for influencing the content and tone of information presented to the public through the various media such as television, radio, and print. Participants will engage in interactive exercises involving real world events, and will prepare press releases as well as answer questions from a "reporter". Sessions will be video recorded and critiqued to insure a meaningful learning experience.